Peter Millar S/s ‘26

Intentionally Done Right

Art Director

Intentionally Done Right explored the value of slowing down and making thoughtful choices in a world filled with constant noise. Rooted in the belief that true luxury comes from purpose and appreciation, the campaign celebrated a commitment to craftsmanship, presence, and doing things the right way.

As Art Director, I partnered on the campaign and commercial concept, guiding the work from early development through production and final execution. My role included pre-production planning, on-set art direction, post-production oversight, and the design of integrated campaign assets across print, digital and out-of-home channels, including placements in The Wall Street Journal, GQ, and Robb Report.

Photographer: Blair Getz Mezibov

A campaign celebrating intentional living, thoughtful craftsmanship and the pursuit of doing the right thing.

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Peter Millar Summer 2026

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Ashley Tisdale x Rugs USA