Peter Millar S/s ‘26
Intentionally Done Right
Art Director
Intentionally Done Right explored the value of slowing down and making thoughtful choices in a world filled with constant noise. Rooted in the belief that true luxury comes from purpose and appreciation, the campaign celebrated a commitment to craftsmanship, presence, and doing things the right way.
As Art Director, I partnered on the campaign and commercial concept, guiding the work from early development through production and final execution. My role included pre-production planning, on-set art direction, post-production oversight, and the design of integrated campaign assets across print, digital and out-of-home channels, including placements in The Wall Street Journal, GQ, and Robb Report.
Photographer: Blair Getz Mezibov